Almost the equivalent of the entire population of Mildura follow Fifi and Annie on Instagram – more than 50,000 people to be precise. For a little fashion boutique shop in Mildura's Langtree Mall, established 13 years ago, that's a pretty impressive social media following, to say the least. Ashlee Falvo caught up with owner Annie Vartuli to chat about her rise to success, how celebrity trends influence Mildura style, and what it takes to gain "insta-fame."

ANNIE still remembers clearly the very first post she made on Instagram.