Valentine’s Day flowers are synonymous with February 14. Some would argue they are the only and ultimate gift. For florists, like Melinda Williams, owner of Mildura Flower Studio, Valentine’s Day is one of the busiest in the year. She shared her experience with Danielle Wilcock, offering an insight into the intense preparation and organisation required to survive the day. Pictures: Carmel Zaccone

FROM the plethora of red roses and heart shaped balloons, to the mountain of teddy bears and piles of boxed chocolate, it’s safe to say Melinda and her staff are diligently prepared for what will