CRIME Stoppers Victoria is calling on the community to speak up to help disrupt the illicit drug trade by dobbing in a dealer.
Working with Victoria Police, Crime Stoppers is launching "Dob in a Dealer" in Mildura, as well as Shepparton.
The campaign will target those who profit from illicit drugs, focusing on drug manufacturing and supply.
Crime Statistics Agency data showed there were 372 drug-related offences recorded in the Mildura area for the year to June 2022.
Crime Stoppers said the illicit drug trade had devastating impacts on regional communities and it wanted to encourage Victorians to securely report any information or what they know.
Chief Executive of Crime Stoppers Victoria, Stella Smith, said there were several signs that people could be on the lookout for to alert police to drug activity.
"It may be a house with cars visiting at unusual times or an individual with unexplained expensive items," she said.
Crime Stoppers said those who were profiting from the illicit drug trade caused considerable harm and the ongoing social impacts could contribute to addiction, violence, burglaries, theft, drug-related road trauma and family violence. These impacts cause long-term effects for both the individual and the wider community.
Ms Smith said everyone had a part to play in making their community safe by sharing what they know about crime.
"This is regardless of how small your tip is," she said.
"Your information could be the missing piece that assists with an investigation.
"We understand the concern people may feel when coming forward with information. We want to remind the community that Crime Stoppers is a confidential crime reporting service that does not require any personal details."
Victoria Police Assistant Commissioner Tony Langdon said Crime Stoppers wanted to empower the public to help target those who profit from this activity.
"Working with Crime Stoppers Victoria allows us to do just that," he said.
"We have zero tolerance for drug traffickers, especially those who prey on the vulnerable."
"Drug dealers are hiding in plain sight. Often people in the community know who they are but choose not to report it. We need you to speak up."
Over the coming months, Crime Stoppers Victoria and Victoria Police will be attending local events across Mildura.
At these community events, information will be shared on the signs of the illicit drug trade and what information can be provided to Crime Stoppers.
If you have seen visible signs or have suspicions of drug trafficking in your local area, please report to Crime Stoppers. Confidential reports can be made to Crime Stoppers at www.crimestoppersvic.com.au or on 1800 333 000.