TRADIES across Sunraysia will don hot pink work shirts one day a week to help spark important conversations about breast cancer.
Tradies Support the Ladies, which encourages workers to wear pink every Friday, was launched in Mildura this week by Exposed Apparel.
The initiative was started in Tamworth by two men who both found lumps in their partners' breasts before their partner had.
They came up with the idea of wearing hot pink to start conversations about symptom awareness for men and being vigilant with self-checks and exams for women.
Special pink work shirts and gear are available to buy at Exposed Apparel this spring and summer, with all profits going towards Sunraysia Cancer Resources.
Exposed Apparel manager Matt Wilson, whose team began wearing the shirts on Friday, said 10 local businesses had already signed up.
He said almost everyone had a connection to the cause, including himself, and that's why it was so important to launch it in Sunraysia.
"As soon as I heard about it, it resonated with me," he said.
"I lost my mum to (breast cancer).
"It is a great cause and we need to do more to raise more awareness of breast cancer and cancer in general."
Sunraysia Cancer Resources business manager Rochelle Collinson said she was "blown away" when Exposed Apparel came to her with the initiative.
"I was gobsmacked, I think I was a little bit emotional," she said.
"It is a really nice thing for people to do, it is out of their day as well to commit so much time to our cause and our charity.
"We do not get any government funding, so we do rely on the generosity of people."
Ms Collinson said a lot of people who need Sunraysia Cancer Resources, which provides support to all Sunraysia residents with cancer, are still unaware it exists.
Work gear available to purchase includes polo shirts, hi-vis shirts, vests, scrubs, dress shirts, t-shirts, accessories and more.
The National Breast Cancer Foundation says it is the most commonly diagnosed cancer among women in Australia.
To get involved contact Exposed Apparel.
