THE iconic red letters of the Fishers sign above the Merbein supermarket will remain in place.

Australia's oldest independent supermarket brand Ritchies purchased the Fishers business in 2015, and has been progressively rebranding the 13 Fishers stores in Victoria.

Signage adorning the IGA stores in Mildura, Irymple, Merbein and Red Cliffs has changed to Ritchies branding, with the exceptio...