JARRAD Clarke doesn't fit the mould of a children's author.

The 33-year-old signwriter and father of three -- five-year-old son Mannik and 10-month-old twins Fenix and Peyton -- never really thought of making a living as an author.

"Never -- I was going to be a rock star or a wrestler, that was it," he said.

"I wouldn't have done it if I hadn't have had kids."

But amid the slowdown in business...