TITLES mean nothing at Rocky Lamattina & Sons, one of Australia's biggest carrot growers.

Respect, work ethic and loyal workers are what drive the success of the second-generation family business, located on the fertile soil at Wemen on the banks of the Murray River, 75km south-east of Mildura.

"It's a team effort -- we all play our roles, we all have a job to do and that's how it works in o...