MILDURA Regional Development is preparing to launch a pilot event to be held over the March long weekend.

The Crafted by Mildura Taste Better Walk will focus on promoting local produce, as well as the region.

Mildura Regional Development chief executive Brett Millington said the idea of a "taste walk" had worked well in other areas.

"We can see that there's a real market for this," he said.

"I...