MILDURA'S I Love This Shop location was cleaned out of pink tutus by 5pm Saturday afternoon.

The colourful symbols of hope and support had made their way down to Lock 11 on Sunday morning for the annual Mother's Day Classic, adorning walkers and runners who were also wearing pink hats, capes, wigs, and T-shirts.

Men, women, children and their furry friends took part in the 15th local running of the Classic which has raised more than $215,000 for breast and ovarian cancer support over the years.

More than 21,000 people are diagnosed with breast cancer in Australia annually, while 1815 women are diagnosed with ovarian cancer.

I-MED Radiology had a stall at the starting line and the presence helped raise the importance of regular screening while giving participants a number to make the call.

Michelle Hewett, Lucy Dunne and their families are the organisers of the important event.

They get great joy out of seeing the pink brigade come together for so many different reasons, according to Ms Hewett.

"We used to have an elderly lady come down every year as she enjoyed the event and what it stood for," she said.

She also said a member of her family was currently going through treatment so she can relate to people who have been affected by cancer.

“It’s such a privilege what stories people share with you,” she said.

Ms Hewett also said registrations were up five per cent from last year and they increased significantly on the morning of the Mother's Day Classic.

“People don’t care about run times, they care about raising money and supporting a worthy cause," she said.