JUICE producer nudie juice is urging residents to support its struggling Sunraysia orange suppliers whose businesses have been devastated by ongoing and recent extreme weather conditions.

The company, which sources product for its juice from the key growing regions of Sunraysia, Riverina and Riverland, said all growers had been impacted to some degree and were feeling the financial strain.

The company said that with valencia orange volumes down by 40 per cent, it was forced to raise the price of its juice bottles to cover rising costs and keep growers in business.