THE Mildura Industrial Hemp Association says hemp could be the next big thing for growers in Sunraysia, who are encouraged to attend the group's public meeting on Saturday.

The association's Karin Peagam said Sunraysia was the perfect environment for the "super-sustainable" crop.

"Hemp is such a positive crop for the region," she said.

"It's very low water use, it has a three to four month grow...