ICONIC Mildura fruit juice company Lencia Fruit Juices is closing its doors after almost 50 years serving north-west Victoria and south-western New South Wales.

The company, which was established in 1971 by the Weir family – who ran the operation from their milk business Weir's Melrose Dairy – was placed into the hands of liquidators this week.

Lencia was Sunraysia's first orange juice compa...