AUSTRALIA’S dried grape industry has launched a new brand, Australian Sultanas, as part of its strategy to grow product awareness and increase export sales.
A collaboration between Dried Fruits Australia (DFA), Sunbeam Foods and Australian Premium Dried Fruits (APDF), the brand will be used to promote the nutritional benefits, taste and quality of Australian dried grapes.
The brand was unveiled last month at Food and Hotel Vietnam, a three-day international trade fair in Ho Chi Minh City.
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