LAST weekend, records were smashed as more than 53,000 fans filled the Adelaide Oval stands to watch the third AFLW grand final, proving that women’s sport can no longer be sidelined.
It’s fantastic to see growing momentum and desire for women’s sport and, critically, the demand for female athletes to be respected in the public eye.
The reaction to the now iconic photo of AFLW superstar Tayla Harris is evidence of how the public is sick and tired of the backlash, negativity and vile sexism women face when they are physically active.
VicHealth understands that women shouldn’t have to face abuse, shaming, catcalling and heckling when they choose to get active – whether that’s playing AFLW or going for a walk around the block.
It’s why we hosted our first This Girl Can Week across Victoria from March 18-24, a week where women across the state could say “this week I can”, free from judgment and degrading comments.
We also saw a surge in women sharing their experiences to the #ThisGirlCanVIC community, encouraging others to get on board and supporting each other.
A big thank you to everyone in the community who made This Girl Can Week such a great success.
If you’re feeling inspired and want to get involved with the campaign, heading to thisgirlcan.com.au or become part of our This Girl Can Victoria community on Facebook, Twitter and Instagram and follow #ThisGirlCanVIC.
VicHealth acting chief executive