Farming: New tool for wine exporters

THE recent launch of a new Market Explorer tool is expected to deliver more benefits to Australian wine exporters.

Wine Australia’s Market Explorer, unveiled last week, is an online interactive tool for current and potential wine exporters which provides access to export market data.

The export planning tool is the first of its kind for the wine sector, giving wine producers access to aggregated research so they can analyse markets based on criteria that are relevant to their business objectives.

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