MORE people are visiting the Murray region than ever before with 6.1 million visitors (up 7.5 per cent) spending a total of $1.8 billion (up 15.7 per cent) in the year to September 2018.
The record-breaking visitor data is the result of hard work and a strong collaborative approach across the region.
The beauty of the Murray region – which stretches across 13 local government areas and almost 1700km of river from Albury-Wodonga to Mildura-Wentworth – is that despite the distances involved many people are working together to both attract visitors to the region and to ensure they have a great time when they do visit.
Central to our success is the unique cross-border collaboration between the Murray River communities.
We are collectively working through our Destination Management Plan (DMP) that provides a blueprint for the future to drive more visitors to our region.
There has been a focus on a number of new product development initiatives and co-ordinated marketing activity with destinations.
It’s such a great reward to see the Murray region make such an incredibly valuable contribution to the NSW and Victorian visitor economies and generating jobs and driving investment in local communities.
Our work with our partners has also focused on encouraging visitors to stay longer and spend more – which is exactly what the results are confirming is happening on the ground.
Murray Regional Tourism Board chair
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