New plan up in lights

Proposed billboard site, 52 Seventh Street East, Mildura   Pictures: Ben Gross

Proposed billboard site, 52 Seventh Street East, Mildura Pictures: Ben Gross

A PROPOSAL to erect a second large promotional sign on Seventh Street has been lodged with Mildura Council to the ire of nearby businesses. 

Melbourne-based Regional Billboard Co has applied for a planning permit to display an illuminated 17.74 sq m double-sided billboard near the intersection of Seventh Street and Etiwanda Avenue. 

It follows the council’s approval of Total Outdoor Media’s billboard at the intersection of Seventh Street and San Mateo Avenue in February.

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