Farming: Grapes hit Korea

Australian Ambassador to Korea James Choi and a staff member introduce Australian table grapes in a Hyundai department store.

Australian Ambassador to Korea James Choi and a staff member introduce Australian table grapes in a Hyundai department store.

ONE of South Korea’s largest luxury retail chains, Hyundai department store, is now stocking only Australian table grapes following strong sales and consumer feedback off the back of a recent Taste Australia launch.

Australian grapes, chiefly sourced from growers in Victoria including Sunraysia, were marketed in Korea through a trade seminar and networking lunch in Seoul attended by 70 industry decision makers, including buyers such as Hyundai department store representatives.

The group received an overview of the Australian table grape industry, the season’s outlook and exports to South Korea and an  overview of the Taste Australia marketing program.

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