Winemakers unite online

A FRESH and unprecedented ability to buy wine online from wine-growing regions across Australia has been launched by Federal Agricultural and Water Resources Minister Barnaby Joyce.

The SEEKWINE Australia online initiative has culminated in a community of family independent Australian winemakers banding together to support the provenance of their wine while providing a critical mass for consumers to purchase wines from different regions on the same website.

The website aims to counter the dominance of major retailers and reflect the shift in consumer online behaviour.

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