Melanoma Institute Australia has launched a national campaign to increase awareness of melanoma while raising vital funds for melanoma research.
Calling on all Australians to “Hat up” this September, Leave Your Hat On was created to raise public awareness about melanoma – the most fatal form of skin cancer and the most common cancer in 15-39 year-old Australians. Melanoma rates are also increasing in the over 60s.
One Australian dies every five hours from melanoma. This year over 1800 Australians are expected to die from melanoma. Intense intermittent sun exposure leading to sunburn, particularly prior to puberty, increases your risk of developing melanoma later in life.
Young Australians need to know they are at risk – and they need to know now.
The real tragedy is that melanoma is largely preventable by living a sun-smart life. What better message for Australians than “Leave Your Hat On” to help prevent melanoma and at the same time raise funds for research into earlier detection and new treatments?
This September, Melanoma Institute Australia is asking Aussie men and women to “Leave Your Hat On” – for a day, for an event, for a dare, or for the whole month – so they can help in the fight against melanoma. People can sign up at leaveyourhaton.org and join in the fun by posting photos on social media.
Every time a participant raises $250, they will receive an entry into a prize draw to win a Toyota Yaris ZR. Register at https://www.leaveyourhaton.org/ to receive a free information kit packed with fundraising ideas to get started.
CEO of Melanoma Institute Australia