Can-do initiative on way

An Australian version of the UK’s This Girl Can fitness campaign is set to hit Sunraysia, thanks to VicHealth.

An Australian version of the UK’s This Girl Can fitness campaign is set to hit Sunraysia, thanks to VicHealth.

SUNRAYSIA women have a chance to be part of a global movement to smash stereotypes and encourage more women to exercise and improve their overall health.

VicHealth’s CEO Jerril Rechter this week announced it would deliver an Australian version of the English This Girl Can campaign which showcases women from various communities taking a stand to get active regardless of their fitness level or other so-called barriers.

This is the first time the campaign will be delivered outside the UK and was prompted by research carried out by VicHealth, which identified fear of judgement and intimidation were key factors in holding women back from getting fit.

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