World of Warcraft creators Blizzard Entertainment is throwing its weight behind an in-game event that raises money for the fight against breast cancer.
The Running of the Gnomes is a fan event in WoW where players create gnome characters with pink hair and race them across the game world to raise money for the fight against breast cancer.
This year, Blizzard will mark the race course with flags and cheering non-player characters.
Blizzard will also create a special quest for the race.
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