Greater ties to city could bring growth

To attract more residents and tourists we need to strengthen the relationship with our capital. 

Melbourne and Mildura are in many ways complementary economies and communities. 

We have amazing weather, there it’s notoriously inclement. 

The Mallee is a quintessentially Aussie experience, Melbourne is famously­­­ cosmopolitan. 

We are each real food hubs, but in entirely different ways. 

We are both genuine destinations for visitors. But for us it is typically more domestic, while Melbourne is more international in scope. 

So we can bounce off each other and create satellite events in Mildura to promote greater exposure for “brand Victoria”. 

One example is a mini White Night party, opening up Mildura’s CBD and laneways for 24 hours to arts, culture, food and people. 

We could encourage the ongoing growth of AFL in NSW by hosting more top-level pre-season football here in Sunraysia. 

Melbourne has access to many experts who could help us. Environmental sustainability, smoothing regulatory burdens, event promotion – there is much we can learn if we build stronger relationships. 

They are the world’s most liveable city – Mildura could easily become Victoria’s most liveable regional centre. 

Research shows  Melburnians care more about their regional cousins than any other state capital. 

We are far enough away to be interesting, but close enough to be a short plane ride. 

My brother Arron is a Melbourne City councillor and many friends and business associates are city-based, but this will always be home for me. 

I feel well-placed to help bring renewed energy to the affiliation in the years ahead. 

Liam Wood,

Mildura Council candidate

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