CENTRO Mildura is no more.
As part of a re-branding program for the portfolio of shopping centres owned and managed by Federation Centres, the Fifteenth Street complex has been renamed Mildura Central.
State manager Tim Chanter said it was more than a name change.
“It represents the evolution of our business, what we will stand for as a centre and how we will operate,” he said.
“The naming and branding strategy for our centres has been designed to retain and give prominence to the strong links our centres have with their local community.
“For this reason the federation centre’s ribbon logo, or ‘Swirl’, is secondary to Mildura Central in our new branding for the shopping centre.”
For more of this story, purchase your copy of Wednesday's Sunraysia Daily 16/10/2013.